Social venturing

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Hellooooo, 

A few weeks ago, LN Knits got my full attention. Why? Well, because the label delivers a slow and fair fashion brand with attention to detail (remember: CSR). This post will relate to the latter, while slightly touching the topic of women’s rights!
This is what we call social venturing; when a business tries to combine social interests with returns and profit. 

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What’s in it for fashion? In my opinion, we have to support labels that pay attention to social matters.

Therefore, I created a look with a strong opinion. The shirt is from Won Hundred, designed in Denmark (pretty cool brand, you should look it up!). This label prioritizes the environment as well as their returns. Furthermore, I added two major Belgian brands. First of all, I wore my LN Knits-cardigan to clear out my statement. And second of all, my Morobés to complete the overall look, like only Morobé can do so!

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However, the most important piece of the outfit is the necklace made by the Norwegian label BJØRG. All of their pieces are handmade, individual and unique. This necklace was made as a contribution to the “Fight against Violence” action in 2008. The first design of this necklace was auctioned away and the revenue was donated to JURK, a women’s rights organisation! Afterwards, they added this statement piece to their collection.

Aaaannnd in case you’re not totally convinced yet (which is kinda impossible, I think, haha!), their collection is even worn by Rihanna, David Bowie, Cara Delevingne and many more! (please hurry to get your own)

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I hope you understand my mission by now: spread the love and support brands that contribute to a better world. Think about what to buy. Be aware. And as the designer of BJØRG states; “Imperfections are the key to finding beauty.

Boots – Morobé
Jeans – Levi’s 
T-shirt – Won Hundred 
Cardigan – LN Knits
Necklace – BJØRG

Love, E.

 

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