Social venturing



A few weeks ago, LN Knits got my full attention. Why? Well, because the label delivers a slow and fair fashion brand with attention to detail (remember: CSR). This post will relate to the latter, while slightly touching the topic of women’s rights!
This is what we call social venturing; when a business tries to combine social interests with returns and profit. 

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What’s in it for fashion? In my opinion, we have to support labels that pay attention to social matters.

Therefore, I created a look with a strong opinion. The shirt is from Won Hundred, designed in Denmark (pretty cool brand, you should look it up!). This label prioritizes the environment as well as their returns. Furthermore, I added two major Belgian brands. First of all, I wore my LN Knits-cardigan to clear out my statement. And second of all, my Morobés to complete the overall look, like only Morobé can do so!


However, the most important piece of the outfit is the necklace made by the Norwegian label BJØRG. All of their pieces are handmade, individual and unique. This necklace was made as a contribution to the “Fight against Violence” action in 2008. The first design of this necklace was auctioned away and the revenue was donated to JURK, a women’s rights organisation! Afterwards, they added this statement piece to their collection.

Aaaannnd in case you’re not totally convinced yet (which is kinda impossible, I think, haha!), their collection is even worn by Rihanna, David Bowie, Cara Delevingne and many more! (please hurry to get your own)

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I hope you understand my mission by now: spread the love and support brands that contribute to a better world. Think about what to buy. Be aware. And as the designer of BJØRG states; “Imperfections are the key to finding beauty.

Boots – Morobé
Jeans – Levi’s 
T-shirt – Won Hundred 
Cardigan – LN Knits
Necklace – BJØRG

Love, E.


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